What is PureGrow Wool?

The “greenest” wool that makes the “greenest” luxury bedding products

Q. The description of comforters you are awarding as prizes in The Natural Housewife Contest says they are made from organic cotton, PureGrow™ Wool or both, depending on what the winners want. What is PureGrow™ Wool and what are the advantages of using it in a comforter?

A. The PureGrow™ Wool Program was started years ago in Sonoma County, CA. It is a joint effort of The Natural Bedroom by Vivetique, the University of California Agriculture Extension and the Sonoma County Wool Growers.

The program assures that there are no pesticides, chemicals or pollutants in the environment where sheep are raised and graze. Pastures used in the program have to be free of pesticide and chemical treatments for at least two years before they are used.  Any feeds the sheep are given have to be organically based. The sheep also are not given any hormones or synthetic substances.

Distinguishing PureGrow™ Wool further is that fact that the wool, once shorn, is cleaned and sanitized without using the harsh chemicals of the traditional carbonization process used to clean wool. Many people who believe they are allergic to wool actually have an allergic reaction to these chemicals.

The advantages of using PureGrow™ Wool in bedding products include:

• – PureGrow™Wool is naturally mold and mildew resistant and flame-retardant, eliminating any need for chemical treatments.
• – It works actively with the body to cool when it is hot and warm when it is cold. Because it naturally wicks away then releases moisture, it helps maintain a low-humidity environment that promotes a healthful, lower heart rate during sleep. Unlike down, which will clump when subjected to moisture, wool repels dust mites.
• – PureGrow™Wool is an extremely resilient fiber, which keeps its natural shape over time, despite the environment it is kept in. This means lasting durability.

Vivetique and The Natural Bedroom arguably is the most experienced American bedding company in using PureGrow™ Wool and other natural and organic materials. You can visit them at www.vivetique.com and get more information on prizes and The Natural Housewife Contest here. ©

–Nancy Kibbee is Editor at www.naturalinteriors.com