Morning meeting in Dayton, OH, shows traditional and “green” flooring products all get equal attention – and service – under the same roof

How do you shop for carpet? How much does it matter if it has low- or no chemical content, or it’s made in a way that’s better for the planet? And when was the last time you walked into a flooring store and received a clear explanation of all these options?

Explaining the degree to which different carpet brands are better for human health or planet health is not the simplest task. So it’s a regular agenda item for the morning staff meeting at Bockrath Flooring and Rugs in Dayton, OH.

“When the customer is looking for carpet, we have to ask what’s important?,” says Nancy Lewis, Bockrath sales consultant, during the Feb. 22 meeting. “Do they want natural or synthetic materials? Are they interested in carpet made without chemicals? Are they looking for something with CRI Green Label Plus, and do they understand what that label means?” Read the rest of this entry »

How To Choose “Green” Carpet

Carpet gives us a great demonstration of the many levels of “green” that exist in today’s marketplace. If you remember that “green” is defined as better for human health or the planet’s health, the Nature’s Carpet featured in this week’s episode of Natural Interiors® TV qualifies on both points.

But how do we easily identify the “green” benefits of a carpet when the daily selection ranges from the most simple, natural product, to high-tech innovations like Mohawk’s SmartStrand,® a fiber that is made using corn sugar? Read the rest of this entry »