A Natural Look

January 28th, 2013

Luxury Vinyl Tile’s realistic patterning and glue-less installation boost demand despite uncertain “green” product attributes

A floor does not have to be natural to look natural. And the new natural looks of a number of luxury vinyl tile (LVT) brands – coupled with glue-less installation options — are noticeably boosting LVT sales.

Newer, self-locking installation systems do not require adhesives for installation, and replication improvements mean fabulous imitations of wood, ceramic and other patterns.

“Gone are the days of needing adhesive,” says Ben Lanich, manager of Carpetland Carpet One in Cincinnati. “This enables the products to be more versatile, both in their installation and repair processes. Not to mention they are 100% waterproof.” Read the rest of this entry »

Are you relying on retailers who are “being green,” or screaming green?

Each time a regional publication distributes its annual “Green Issue,” loaded with “green” business advertising, I am naturally reminded that some retailers still don’t get it. Particularly when it comes to environmental flooring and interior products.

Their advertising messages scream that they are “green” because of such things as selling recyclable nylon carpet, other products from manufacturers who meet their own “environmental stewardship standards,” or they sell cork, bamboo and linoleum.

Much like 10 years ago when the “green” interior product market started getting attention, these businesses still view “green” as a specialty market that is of interest to a small percentage of customers and, therefore, requires occasional advertising but little in-depth knowledge or understanding. This theory ignores market research that shows more consumers are seeking healthful products, in addition to an increase in the U.S. green building market from $10 billion in 2005 to an estimated $85 billion in 2012, with expectations that it will exceed $200 billion by 2016. Read the rest of this entry »

Archive

Questions about Corn

November 2nd, 2012

More customers seek carpet made using corn fuel at Buddy’s Flooring America Price is always a driving concern in selecting new carpet. But a product’s People- and Planet- friendliness is becoming a higher priority to some customers, says Ward Malone, manager of the Buddy’s Flooring America’s Beavercreek, OH store. “We’ve had a number of people [...]

A Look at Laminate

October 16th, 2012

A non-green product that still has some environmental certifications Q. I am getting mixed advice about whether laminate flooring is durable. I also have been told that it contains plastics and glue and can be bad for indoor- air quality and the planet. What, if any, advantages are there to laminate floors and is there [...]

The Truth about Reclaimed Wood

August 24th, 2012

Demand is growing, and it’s readily available at a flooring store near you It’s a fact: Reclaimed hardwood is now mainstream. You don’t have to search it out through a specialty retailer. Just ask Ben Cochran, whose northwest Virginia company has been making floors from deconstructed buildings since 1978. “Everything we use in our reclaimed [...]

Standards and certifications on flooring products carried by Natural Interiors® Design Center Members help us determine which products are Better for People, Better for the Planet or both Here is a rundown on what they mean: Appalachian Hardwood Manufacturers, Inc. (AHMI) Verified This is not a third-party certification, but rather a label from this manufacturers’ [...]

In Search of Better Air

July 20th, 2012

Flooring industry takes steps that recognize green consumers want products that are Better for People “I don’t really think most flooring customers really care about green,” a rep for a large hardwood manufacturer tells me. “The planet just isn’t a priority to them, particularly if an FSC (Forest Stewardship Council) -certified  label  on the product [...]

Indoor Air Quality Certifications offer some, but not complete, assurance about vinyl flooring Q. While I am intrigued by natural, linoleum products, my budget is more inclined toward the Naturcor vinyl flooring I am looking at buying from my local  Buddy’s Flooring America store.  I also am concerned about buying a product that does not [...]

Is It Certified?

June 26th, 2012

As Green Squared joins a long list of “green” certifications in the marketplace, some flooring companies are planning to make product certifications readily available We once said what could be more natural and less toxic than a tile floor? It is baked dirt, after all, fired at temperatures exceeding 2,000 degrees Fahrenheit.  Surely, this heat [...]

Oil on Wood, Part III

May 11th, 2012

Natural oil that bonds gets thumbs up  The oil hardwood flooring finish we are testing in this blog works differently than those we’ve already shown you. It does not soak into the wood like the others. Instead, it forms a molecular bond with the first microns of the wood surface. It is spot-repairable like the [...]

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