Toledo customer wanted a planet-friendly product that also offered healthier indoor air
Ordering and installing Nature’s Carpet “felt great for a number of reasons,” says Julee, who now has “Clearwater,” part of the “Dark Green” line, in her home in Holland, OH. She found the carpet at Carpets by Otto, which has several locations in the Toledo area.
The “Dark Green” line from Nature’s Carpet is made from New Zealand Wool, with no synthetic materials or chemical additives. Julee wanted a product that was good for the planet and would not emit chemicals in her home.
“After having lots of negative symptoms with new carpeting, I was wonderfully surprised at the lack of odor with Nature’s Carpet, which means, of course, there were no chemicals to off-gas,” she says. “I purchased the wool felt padding as well. For the first time in my life, there literally was no odor from the carpet. With my chemical sensitivities, I had zero problems with the carpet. It was a true Godsend.”
More than a decade after its U.S. entry, chemical-free carpet gets mainstream attention and could be part of a market that is “ready to explode”Some rolled their eyes and suppressed laughter at the idea that a chemical-free, biodegradable, un-dyed carpet could make it in mainstream America. But when Brian Cox saw Nature’s Carpet in the early 1990s, something told him it would be a winner.
After seeing this wool carpet at a Domotex trade show in Germany, Cox returned to his office at the Colin Campbell distribution company in Vancouver, BC, he organized his presentation, and he began calling on retailers. After the Canadians started selling it, Cox crossed the U.S. border and called on one of the country’s first green-building gurus in Bellingham, WA. The builder in turn installed the product in several green homes, including his own, and he helped Cox introduce Nature’s Carpet to the Environmental Home Center in Seattle, which would later be known as EcoHaus.
“That’s what broke open the United States market,” Cox recalls. “It went from there, all the way down the West Coast to California.”