A growing number of flooring consumers know more about people-friendly products than mainstream flooring salespeople doWhen a consumer is intent on finding a specific product and spends hours researching it, she might be more knowledgeable than the salesperson when she gets to the store.
Jennifer Lutz recalls how frustrated she was when she went to a mainstream flooring store, asking about natural carpet and hard-surface flooring that had third-party indoor-air quality certification. This drove her back to the computer and her Google searches, which put her in contact with Natural Interiors.®
“I didn’t feel like the salespeople at the store knew what they were talking about or even understood my questions in regard to certifications and VOCs,” says Lutz of Lebanon, OH. “It is very important to me, and I do not want to spend money to buy a product that does not meet my standards.”
Today’s natural interior design aesthetic includes many flooring products, from natural-fiber rugs to luxury vinyl tile. For this customer, natural means chemical-free wool.
Elena Page, M.D., knew what she would do when it was time to replace her carpet. An occupational and environmental medicine physician in Cincinnati, OH., Page has a lot of experience in how chemicals can affect indoor-air quality.
All carpets from major manufacturers these days have CRI Green Label Plus Indoor-Air Quality certification, ensuring that the products meet safety limits for Volatile Organic Compound (VOC ) emissions set by the state of California. But that wasn’t enough for Page.
“I wanted to be sure that whatever I put in my home was not an emitter of VOCs,” she says. “I also care very much about what the workers are exposed to in making the carpet, and synthetic carpets expose them to a variety of harmful substances, some of which are carcinogens.”
Complaints about carpet pad odors show that researching the underlayment is just as important as the carpet that goes over itThe homeowner was almost distraught. She had just invested in a high-quality nylon carpet, only to deal with chemical fumes throughout her home as soon as the installation was complete.
Now, she was spending hours doing research on the Internet, and she called Natural Interiors® for help. She had a remnant of the carpet and had isolated it long enough to know that it was not the problem. The odors, she had determined, must be coming from the carpet pad.
“Can you tell me about chemical-free wool carpet and pad that you carry?,” she asked. “I am thinking that I may need to redo this whole project.”
I replied: “Is the company that sold you the carpet and pad going to give you your money back? It would be a real shame for you to have to pay twice for the same job.”
Cork, hardwood, tile and wool carpet – installed in five days and looking great seven weeks later
As should be done with all new construction projects, moisture levels were monitored for weeks before the hardwood flooring installation began. After acclimating the boxes of flooring on-site for three days, the transformation began. It took five days: