Demand for traditional bamboo fizzles while strand draws attention
It’s official: traditional, vertical- and horizontal-grain bamboo flooring is dated. Despite its popularity five years ago, it appears this fad was destined to fade. Strand bamboo, on the other hand, is here for the long-haul, flooring experts say.
“There is almost no interest in traditional bamboo in our store,” says John Hill, ecological coordinator at
Interstate Flooring in Portland, OR. “It seems to be, been there, done that. When people are looking at bamboo, they want a more evolved look. Strand, stained and hand-scraped bamboo give them that.”
This sentiment is not limited to the west coast, which is always on the cutting edge of green-product style.
“Traditional bamboo has become a tired look,” says Joe Byrnes of the Allied Flooring Group in Cincinnati, OH. “Consumers are disenchanted with it. It was oversold, treated sort of like it was the second coming of Christ.”
Some rolled their eyes and suppressed laughter at the idea that a chemical-free, biodegradable, un-dyed carpet could make it in mainstream America. But when Brian Cox saw Nature’s Carpet in the early 1990s, something told him it would be a winner.
After seeing this wool carpet at a Domotex trade show in Germany, Cox returned to his office at the Colin Campbell distribution company in Vancouver, BC, he organized his presentation, and he began calling on retailers. After the Canadians started selling it, Cox crossed the U.S. border and called on one of the country’s first green-building gurus in Bellingham, WA. The builder in turn installed the product in several green homes, including his own, and he helped Cox introduce Nature’s Carpet to the Environmental Home Center in Seattle, which would later be known as EcoHaus.
“That’s what broke open the United States market,” Cox recalls. “It went from there, all the way down the West Coast to California.”
