An everyday choice on the West Coast, linoleum is misunderstood in some regions
In some areas of the country, people think linoleum is the same thing as vinyl. But on the west coast and east – where green products have been in greater demand for years – consumers not only know that linoleum is a natural, sustainable product, but they also depend on it for high style.
And there is one manufacturer – Forbo -- that is dominating the market by meeting the all the needs of these green-savvy consumers, says John Hill, ecological coordinator at Interstate Flooring in Portland, OR.
“Forbo’s colors have kept up with design trends, and they are the only ones offering a click product that homeowners can even install themselves,” Hill says. “Until last year, Marmorette (from Forbo competitor Armstrong) had a color pallet that was way too ‘pastelly’ for the west coast, and even though that has improved, they don’t offer a click.”