From narrow planks that look like hardwood to large, defined tiles, cork’s design possibilities keep increasingAs this year began, two manufacturers anticipated huge consumer attention on their newest products – cork flooring planks designed to look like wood. With this introduction, Wicanders Cork and USFloors revolutionized the appearance of cork floors, which until then, was limited to larger panels and squares.
New is good and consumers are taking note. But panels and squares are in no danger of extinction.
“The hottest trend we have seen in cork has been the large-format cork tiles,” says Sam Snow, owner of EcoFloors in Portland, OR. “They offer a unique look by having micro-beveled edges that really make the large format stand out. It’s a look of cork with a layout more similar to tile. The skinny cork planks have also gained some interest . They provide more of a hardwood look that works great in smaller, galley kitchens and little spaces where a larger format is not as appropriate.”
Is Owens Corning’s entry into formaldehyde-free products timely or tardy?How do you know when health concerns about chemicals emitted from interior building and decorating products are valid? How about when the company whose Pink Panther is synonymous with “industry leader in insulation” finally comes out with a formaldehyde-free product – years after it had the capability to do so?
Owens Corning Eco Touch™ Fiberglas™ insulation is still pink, but its PureFiber™ binder – made from plant materials – means it is formaldehyde-free. If you haven’t routinely looked for or researched green products that are indoor-air friendly, you might think this is a cutting-edge option with no competition when you see it on the rack at the big-box store.
Demand for traditional bamboo fizzles while strand draws attention
It’s official: traditional, vertical- and horizontal-grain bamboo flooring is dated. Despite its popularity five years ago, it appears this fad was destined to fade. Strand bamboo, on the other hand, is here for the long-haul, flooring experts say.
“There is almost no interest in traditional bamboo in our store,” says John Hill, ecological coordinator at Interstate Flooring in Portland, OR. “It seems to be, been there, done that. When people are looking at bamboo, they want a more evolved look. Strand, stained and hand-scraped bamboo give them that.”
This sentiment is not limited to the west coast, which is always on the cutting edge of green-product style.
“Traditional bamboo has become a tired look,” says Joe Byrnes of the Allied Flooring Group in Cincinnati, OH. “Consumers are disenchanted with it. It was oversold, treated sort of like it was the second coming of Christ.”
An everyday choice on the West Coast, linoleum is misunderstood in some regions
In some areas of the country, people think linoleum is the same thing as vinyl. But on the west coast and east – where green products have been in greater demand for years – consumers not only know that linoleum is a natural, sustainable product, but they also depend on it for high style.
And there is one manufacturer – Forbo -- that is dominating the market by meeting the all the needs of these green-savvy consumers, says John Hill, ecological coordinator at Interstate Flooring in Portland, OR.
“Forbo’s colors have kept up with design trends, and they are the only ones offering a click product that homeowners can even install themselves,” Hill says. “Until last year, Marmorette (from Forbo competitor Armstrong) had a color pallet that was way too ‘pastelly’ for the west coast, and even though that has improved, they don’t offer a click.”
FSC-certified manufacturing facility does not mean certified flooring or healthy indoor-air quality
If DuChateau Floors were the only company offering a Forest Stewardship Council (FSC)-certified hardwood floor with an oil finish that emits no chemicals, we would not be living in the United States of America.
In the land where competition abounds, customers who want the “greenest” product – one that is best for human health and also benefits the planet -- are a priority for a number of manufacturers. But so are those who do not have the budget for an FSC-certified product with a finish proven to have low-chemical emissions.
The end result is a selection of products that range from the “greenest,” to the not so “green,” and it is often up to you to know how to tell the difference.
FSC-Certified Floors: Add a zero-VOC finish for hardwood flooring that’s better for health, and the planetThe Forest Stewardship Council (FSC) label is arguably the best guarantee that a hardwood floor was sustainably harvested. But that isn’t enough for homeowners who want flooring that does not emit chemicals.
Manufacturers of polyurethane and aluminum oxide floor finishes have appeased some of these customers by developing finishes with lower-VOC (Volatile Organic Compound) content. But a growing number of people want a floor that’s prefinished without potentially harmful chemicals.
“There is a demand for really 'green' finishes that don’t emit chemicals in your home or business,” says Jim Johnson, president of Wanke Cascade – a wholesale flooring distributor headquartered in Portland, Oregon. “That demand will continue to grow as more people learn that flooring prefinished with natural oil is readily available.”
Woodinville, WA, Wine Company Chooses Wicanders Cork FlooringThe use of cork at Ste. Michelle Wine Estates in Woodinville, WA, goes far beyond wine bottle stoppers.
The company has installed 15,000 square feet of cork flooring made by Wicanders. It was chosen to replace carpeting at the company’s office and production center for reasons that include dust allergy reduction, sound insulation between the first-floor production facility and second-floor offices, and it is a sustainable product that supports the cork industry, says Carrie Wirth, purchasing manager for Ste. Michelle Wine Estates. This company makes two of every three bottles of wine sold in Washington state.
IMPORTANT NOTE: This article was accurate as of the date it was published, and was signed off on by all of the manufacturer sources quoted. That said, manufacturers frequently change their formulations and ingredients, so this article, given its age, becomes background. DO NOT rely on this article for purchasing these manufacturers’ current products. The questions are relatively simple, but if you would like help in getting guaranteed answers about certifications on a current product, sign up at: https://www.naturalinteriors.com/consumer-subscription/Low-VOC, zero-VOC and “non-toxic” don’t mean "safe"
Looking for a “non-toxic” paint? There’s a reason for putting the word in quotes. You will have some work to do before you pick up a brush or roller.
Paint manufacturers don’t have to list the ingredients they use on the can. Some chemicals in paint are difficult to eliminate because they are present in earth materials used to make paint. Unless you’re experienced in chemistry, you might not know what to look for on the Manufacturer’s Material Safety Data Sheet (MSDS). And, many toxic irritants don’t have to be listed there anyway.
There are multiple standards and differing certifications for what makes paint “safe.” And knowing which chemical to avoid is a task all its own.
“For those of us who place indoor-air quality on our list of building objectives, responsibility must begin and end with ourselves,” says Jay Watts, marketing director for AFM Safecoat.
IMPORTANT NOTE: This article was accurate as of the date it was published, and was signed off on by all of the manufacturer sources quoted. That said, manufacturers frequently change their formulations and ingredients, so this article, given its age, becomes background. DO NOT rely on this article for purchasing these manufacturers’ current products. The questions are relatively simple, but if you would like help in getting guaranteed answers about certifications on a current product, sign up at: https://www.naturalinteriors.com/consumer-subscription/You need a glossary of chemicals, “green” certifications and standards to understand what the manufacturers are talking about
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