Welcome to Natural Interiors® where everybody will understand "green"
(Note: This article was written in 2010 and remains on our site as part of our history.)
It’s natural to want simple answers. It’s not natural when simple answers get complicated. But that is what is happening today as we consider “green” building and decorating products.
It seems that confusion often takes over. We mistake a “green” product label that certifies low chemical emissions for a label that means that the product is made from recycled or renewable materials. A salesperson tells us bamboo flooring is more stable than wood, so we think it’s immune to water damage. Specialty “green” retailers proclaim that their knowledge is superior to mainstream retailers as both sides compete for their share of the U.S. “green” building products market, which is projected to reach $80 billion by 2013.
FloorScore® vs. GREENGUARD, FSC® vs. SFI®
Forest Steward, you rock!
But it might be time to change your thinking. The FSC (Forest Stewardship Council) certification you represent in the July 19, 2010 episode of Natural Interiors® TV is the true, independent third-party certification we have all come to rely on.